Blog posts
November 02, 2026
VIRTVS: What Roman Virtue Really Meant (It Was Never About Being Nice)
VIRTVS is the second word of our new collection. In Rome it meant courage first, then excellence. English softened it into good manners. Here is the original.
CVLTVS: Not a Cult, a Culture. What Cultus Means in Latin
CVLTVS is the first word of our new collection. In Latin it means care, cultivation and culture, not cult. Here is the evidence, from Caesar and Cicero.