London, UK — [23rd October 2025] – Iron Imperium, the lifestyle brand forged from history, mythology, and combat spirit, announces the launch of its latest collection, Embody, It. Inspired by the Stoic philosopher Epictetus’ words “Do not explain your philosophy. Embody it,” the collection debuts online on October 3rd, 2025, at ironimperium.com.
The designs were created by world-renowned fine artist Adrian Baxter, whose acclaimed work includes partnerships with leading figures in the global metal scene such as Paradise Lost, Iggor, Blackbraid, and The Halo Effect. Baxter’s unique and inspiring artwork for Embody, It incorporates powerful symbols:
- Sword & Shield – the tools of resilience and defense.
- Ivy Leaves – vitality, growth, and strength.
- Snakes – guardians of core ethics.
- Skull & Ivy Wreath – wisdom gained through lived experience.
To celebrate the launch, Iron Imperium will release an epic short film directed by Claudio Ravanelli, with music composed by Si Rutherford (A Call to the Gods, from the album Banners). Shot in London, the film is a testament to Iron Imperium’s essence — a lifestyle brand, a philosophy in motion. The founder himself takes part, a living reminder of the message: to embody is to become.
The collection’s arrival will also be marked with the first-ever Iron Imperium Fest, a free-entry festival at The Dev in London on October 18th, 2025. The event will feature electrifying live performances from Deos, Lethal Evils, and Concrete Age, cementing Iron Imperium’s connection between lifestyle, music, and community.
“Embody, It is more than a collection — it’s a declaration. We wanted to create something that doesn’t just represent philosophy, but lives it. Embody, It is a reminder that philosophy is not words on a page. It is a way of living, of striving for greatness, of choosing the epic path in everyday life, Everyone has the power to be epic, not just in moments of glory, but in everyday life,” said Domenico, Founder of Iron Imperium.
The Embody, It collection will be available exclusively online from October 3rd, 2025 at ironimperium.com.
In addition to the online release, the Embody, It design will be available for one night only at the IRON IMPERIVM FEST. Attendees will have the chance to purchase the collection in person, alongside exclusive limited-edition merchandise and bespoke Iron Imperium gadgets created especially for the event. This rare drop reinforces the festival as not just a celebration, but a living extension of the brand’s philosophy — an opportunity to wear, embody, and carry a piece of the movement.
About Section
Adrian Baxter
Adrian Baxter is a world-renowned fine artist whose intricate linework and symbolic creations have redefined the visual language of heavy music and alternative culture. With acclaimed collaborations including Paradise Lost, Iggor, Blackbraid, and The Halo Effect, his art bridges the gap between ancient symbolism and modern expression. For Embody, It, Baxter crafted designs that merge Stoic philosophy with timeless iconography, forging visuals that embody resilience, wisdom, and growth.
Intagram: adrian__baxter
Web: adrianbaxterillustration.bigcartel.com
Si Rutherford
Si Rutherford is a British composer and multi-instrumentalist whose music traverses the cinematic, the epic, and the deeply emotional. His work A Call to the Gods from the album Banners soundtracks the Embody, It launch film, adding a powerful sonic dimension to the collection’s message. Rutherford’s compositions are known for weaving intensity with atmosphere, creating immersive experiences that resonate beyond sound.
Intagram: sirutherfordmusic
Web: sirutherford.com
Claudio Ravanelli
Claudio Ravanelli is a visionary filmmaker whose cinematic style blends raw energy with poetic storytelling. Known for his work across music, fashion, and culture, Ravanelli brings a sharp eye for drama and epic visual narrative. For Iron Imperium’s Embody, It campaign, he captures the philosophy and mythos of the brand in a short film shot in London — transforming clothing into a living statement of identity and greatness.
Intagram: claudioravanellifilm
Web: www.claudioravanelli.com
